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Datacenter Innovation from DreamHost


Today we’re revealing some never-before seen photos of some of the darkened corners of our datacenters.

It’s not something we’re proud of, but we intend to do something about it.

You network admins know how it is. Sometimes a server dies and it’s just easier to leave it there and reuse its network cable without rerouting everything. And sometimes it’s just too hard to put a new cable in the channel where it belongs so you end up draping it over the top of everything. It’s easy, it works, and your customers never need to know about it.

Before you know it your hardware is buried in a sea of cables and has become physically unreachable.

Let’s face it. Datacenters are kind of boring. The only major cosmetic change they’ve gotten over the past twenty years has been the size of the computers sitting in them. And maybe the colors of the cables running through them.

We’ve today announced a new initiative : Wireless Datacenters.

At our Los Angeles datacenter we’ve replaced literally thousands of miles of cat5, cat6, and fiber with a large supply of 802.11n USB wireless dongles. Everywhere you look you’ll find dongles dangling everywhere. Dangling dongles. (Internally this project was codenamed “Dang Dongs“.)

We’ve donated all of our old cabling to a local recycler, and the amount of clutter we’ve eliminated in our datacenter is phenomenal. You can now walk through the entire facility without tripping or fear of passing under a cable avalanche.

We’ve also reduced our carbon footprint by a huge amount. Do you have any idea how many trees it takes to make a 6 foot ethernet cable? Probably not very many…but still. Having less stuff generally means you’ve used fewer resources to make that stuff. It’s really a win-win all around.

Ethernet entanglements are now a thing of the past. 802.11n wireless is the future, and the future is now.

In fact it says right here on the box from Linksys that the new router we bought will “stream stored music to devices around your home” – no small feat. Imagine how fast it’ll serve your websites. Should be pretty great.

You can expect a white paper and some more photos of the new deployment soon.

Filed: Business, Funnyish, Hardware, Insider View, New Features, Updates

35 Responses to “Datacenter Innovation from DreamHost”
  1. Aaron Says:

    Nice…

  2. Andy Says:

    Haha

  3. codewithdesign Says:

    Oh hey, I think I saw where my website is hosted.
    This is very cool!

  4. Nima Says:

    Brilliant!

  5. Shashi Says:

    Hurr, April Fools eh?

  6. Clifton Says:

    LOL! That’s a good one. Happy April 1st.

    If you really had that many wireless dongles emitting radiation, you could fry eggs in mid-air. :)

  7. Anurag Says:

    haha funny!

    Next joke I am expecting is – serious headache due to radio of 802.11 :P

    beware DH team :P

  8. Q Says:

    Now to drive by the datacenter and get free wifi! Thanks dreamhost ;)

  9. Logan Says:

    Wow! Quite an upgrade guys! ;)

  10. yonkeltron Says:

    What a great idea! Have you measured throughput? How many KB/second?

  11. John Says:

    But it won’t affect to the network performance, right?

  12. Andrew Says:

    haha awesome! :D

  13. Warll Says:

    I am looking forward to the white paper.

  14. Glen Says:

    @Warll I’m pretty sure it’s just going to be a “white paper”, I hope it’s a nice cotton blend.

  15. phoenix Says:

    Well played. Well played.

  16. sjafri Says:

    The best april fools joke so far lol

  17. Binoy xavier Says:

    WOW! Nice setup guys :)

  18. Miles Says:

    I’m all for streamlining and less clutter.

    And about being able to “stream stored music to devices around your home”… nothing like music beaming straight to your head hahahaha.

  19. Anthony P. Says:

    I admit, I was had. I had about a half-page rant prepared on the inefficiencies of 802.11 and wireless MAC protocols vs 802.3

    Good one guys!

  20. Nelson Says:

    I got caught. I was telling my wife that this was going to make things a lot better. I started to ask her if we could do that here in our data center.

    Man the look on her face when she realized that i was serious.

    What a fool I am… At one point I did stop and asked myself “why would DreamHost use Dlink home routers when there are much much better routers on the market?”

    Good one DH, Good one.

  21. Andre Kinadi Says:

    Hohoho, very funny…. I’m curious how they managed their datacenter? hahaha
    Nice job….

  22. Mezz Says:

    MORE PHOTOS !!!!!!!!!!!!!!

  23. silent Says:

    I SEE CABLES THERE! BEHIND THOSE BLADES! :))

  24. Tom Gray Says:

    Now that boys, is quite sick..

    What a load of trouble if your wireless drops though egh?

  25. Berkut Says:

    As a IT vet, I can say that this is one of the best April fools jokes ever! LOL Well done guys! :) Wireless… Hahahaha! :) I love the pic with yellow cat5 too!!!

  26. Offshore web developer Says:

    This is very cool!
    Now to drive by the datacenter and get free wifi!

  27. Eric Says:

    Hm….
    How would a datacenter change a Gigabit network (1GBs) to a Wireless N network (300MBs)?
    Joke…

  28. David Weedmark Says:

    Thanks for the memories. It’s been a while since I’ve been in a room anything like this. Being one who has been tweeting @dreamhost daily since January (w/o reply, I might add ;-), I was actually looking for the news on your twitter iPad contest… Have you guys checked your mailbox lately? iPads went live last Saturday….

  29. KidHack Says:

    sorry, but a dangling Dongle is technically a Dingle. get your terminology straight.

  30. maotoo Says:

    I think the transmission speed not very good

  31. bluecuke Says:

    cable avalanche is controversial, lol

  32. Stop Snoring Tips Says:

    I do not think it is a good idea

  33. kestasjk Says:

    Hahah it actually took me a moment to realize. “Hmm, that seems reasonab– wait.. ahhhh haha”

  34. Leo Bulero Says:

    jokes aside that is probably the wave of the future in one way or another – cables are so 20th century.

  35. Taryn Jimerez Says:

    Hey, It’s nice to stumble upon a good website like this one. Do you mind if I use some of the info here, and I’ll put a link back to your site?